McCabe

About McCabe

With over 25 years of experience, I bring a deep commitment to optimizing media strategies that deliver measurable results. As Co-Founder and Chief Revenue Officer at Sequoia Media Group, I lead a team dedicated to leveraging performance media and innovative marketing intelligence to achieve impactful, ROI-driven campaigns. Our mission is to empower businesses with scalable, cost-effective media solutions that align with their objectives. My focus is on fostering collaborative partnerships and using data-informed strategies to drive success. At CASE Legal Media, I contribute to building systematic approaches to case acquisition by integrating television, radio, and digital media strategies. By combining media buying expertise with creative production, I help law firm partners achieve sustainable growth in mass tort and personal injury campaigns. My work emphasizes collaboration, performance media, and a dedication to delivering high-quality results at lower costs.

Experience

1. Co Founder and CRO

   Sequoia Media Group

   Nov 2023 — Present · San Diego, CA, US

   Strong, Stable, and Secure. The team at Sequoia Media Group brings to the table decades of experience in media intelligence and profitable return on investment from marketing. Utilizing the power of television, radio, digital media, and print, Sequoia Media Group delivers a powerful combination of low cost and highly effective media to meet a wide array of business objectives.Over the years Sequoia Media Group\'s founders have delivered profitable media utilizing an unparalleled network of media relationships and services with experience spanning across media buying strategy, intake services, creative production, and campaign financing. Utilizing the latest technology and an agnostic approach to media to maximize return on investment gives Sequoia Media Group’s clients a profitable advantage in a highly competitive environment.

Education

• University of San Diego

  Bachelor of Arts - BA, Political Science and Government

  1987 — 1991

Skills

• Direct Response
• Media Buying
• Digital Media
• Social Media Marketing
• Advertising
• Strategic Planning
• Event Management
• Digital Strategy
• Social Media
• Marketing Strategy
• Digital Marketing
• Online Marketing
• Direct Marketing
• Marketing
• New Business Development
• Direct Mail
• Leadership
• Media Planning
• Customer Service
• Online Advertising
• Marketing Communications
• Sales
• Email Marketing
• Integrated Marketing