Tom Mullen
Digital Media Planner @NBCUniversal
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WORK HISTORY
Digital Media Planner @NBCUniversal
London, GB
Working within the Hayu D2C team, I plan, activate and report on full funnel paid social campaigns on Meta, TikTok, Reddit and Snapchat. Primarily performance-based, the team works first and foremost with a subscriber growth remit. I also support upper funnel activations for global market leads across EMEA, APAC and NAM to support global awareness, consideration and brand love.
EDUCATION
Leeds Beckett University
Bachelor's degree
Alison
Diploma of Education, Social Media Strategy
ABOUT TOM MULLEN
Paid media specialist with experience across Social, Programmatic, Search, CTV and VOD channels in both agency and in-house roles. Previous categories include entertainment and financial services, gambling and gaming, travel, logistics, and fashion and lifestyle. Currently working as part of the Hayu marketing team at NBCUniversal.
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