T. McKenzie Williams

About T. McKenzie Williams

Results-driven Operations and Marketing professional with expertise in digital marketing,…

Experience

1. Operation & Marketing

   Rap Snacks Inc

   Jul 2023 — Present · US

   Supported the implementation of quality control measures to uphold product standards and regulatory compliance, maintaining brand integrity and customer satisfaction.• Enhanced collaboration with Rap Snacks Unsigned, securing a major partnership with the HOT 10 Music Group, resulting in heightening engagement across 10 prominent HBCU’S nationwide, while orchestrating impactful events to drive product visibility and placement increasing engagement over 10%.• Collaborated closely with both the financial and sales departments to align strategies and optimize performance.• Played a pivotal role in the development and execution of the annual Disrupt Sales Conference, contributing to its strategic planning, leveraging my bilingual skills to facilitate seamless communication and collaboration aiding with the logistics coordination and overall success.• Assisted in implementing customer service protocols and procedure to streamline operations and enhance overall customer satisfaction, along with monitoring customer service metrics to drive continuous improvement initiatives.• Spearheaded the development and execution of an annual events calendar aligned with organizational goals, driving brand visibility across key markets.• Analyzed post event performance, leveraging ROI and Influencer reach metrics to inform recommendations for future campaigns.• Managed end-to-end event logistics, including vendor coordination, budget oversight, and on-site execution, ensuring flawless delivery.• Spearheaded the development and execution of an annual events calendar aligned with organizational goals, driving brand visibility across key markets.• Planned and executed product launch events, managing venues, invite list and content creation to ensure seamless execution.• Facilitated the submission of certification and regulatory paperwork to achieve national and global recognition, strengthening the company’s market position.