Thomas Kessler
Senior executive helping clients realize exceptional customer experience through customer data platforms, real-time decisioning, and seamless activation across channels
- Role
- Senior Manager Advertising Marketing & Commerce at Deloitte Digital
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Thomas Kessler
Digital Marketing leader focused on helping global brands deliver exceptional customer experiences and improve sales by integrating and leveraging customer data from across the enterprise, implementing advanced analytics and machine learning models to respond to customer needs/wants/emotions, and architecting the right MarTech ecosystem to deliver personalized, relevant, and resonant communications across channels at scale.Experience includes measuring and improving marketing effectiveness, enabling real-time personalization, growing digital and online sales, increasing customer retention/loyalty, and driving business insights through effective use of data and analytics.I have a broad background and technical expertise as an enterprise architect and implementation lead across MarTech including Customer Data Platforms, Machine Learning, Campaign Management, Adobe Experience Platform, Adobe Experience Manager Sites, Adobe Assets, Analytics, Personalization, Globalization/Localization/Translation, and SEO.
Experience
Senior Manager Advertising Marketing & Commerce
Aug 2018 — Present
Education
University of Notre Dame
BS, Computer Engineering
1993 — 1997
Texas McCombs School of Business
MBA
2008 — 2010
University of Portland
MA, Teaching
1997 — 1999
Skills
- Digital Marketing
- Software Development
- Business Analysis
- Analytics
- User Experience
- Content Strategy
- Enterprise Software
- Consulting
- Adobe Cq
- E-Commerce
- Program Management
- Information Architecture
- Agile Methodologies
- Digital Strategy
- Web Experience Management
- Requirements Analysis
- Leadership
- Adobe Experience Manager
- Web Content Management
- Sharepoint
- Digital Solution Architecture
- Adobe Marketing Cloud
- Web Services
- Project Management
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