T. K. Brady

Editorial Director @1-800-FLOWERS.COM, INC.

New York, NY, US

Lead cross-channel storytelling strategy for 1-800-Flowers, leveraging market trends and customer insights to drive KPIs.Manage team of writers to produce brand-aligned, high-impact copy that drives engagement across marketing channels.Partner with marketing, CRM, and merchandising teams to develop seasonal themes and editorial calendars to ensure cohesive brand storytelling.Partner with social marketing to create a content calendar, developing editorial strategies and concepts for each platform.Own and evolve the 1-800-Flowers brand voice and tone to meet business needs.Spearhead the editorial positioning of seasonal campaigns, key launches, and new partnerships.Lead content strategy for product detail pages to ensure copy (including product names) meets brand standards and adheres to brand voice and tone.Develop and evolve multimedia storytelling strategy to meet the needs of new platforms and technologies including TikTok and AIO.Liaise with agency partner to ensure paid ads meet creative standards and adhere to brand voice and tone.Lead cross-channel storytelling strategy for 1-800-Flowers.com, Inc loyalty program, Celebrations Passport. Partner with marketing lead on email, social, and site seasonal content strategy.Serve as consultant for sister brands’ creative teams to evolve editorial processes for efficiency and effectiveness.

The Ohio State University

B.A.