Sarah Birkestrand
Digital Marketing Capabilities Manager at Voya Financial
- Role
- Digital Marketing Capabilities Manager at Voya Financial
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Sarah Birkestrand
Marketing and project management are my passions. I am a forward-thinking and results-driven strategist and project leader. I have proven success in marketing, campaign management, demand generation, data analysis, and project management. I\'ve seamlessly lead complex projects and campaigns, quickly adjusting to changes in priorities.I am highly self-managed and accountable with balanced strengths in analyzing results, taking decisive action, and managing time effectively. I am also a creative problem-solver, natural leader, and continuous learner recognized for partnering, collaborating, and driving results by fostering environment of trust, inclusiveness, and accountability with the teams I have worked with. TECHNICAL EXPERTISE:Salesforce Marketing Cloud, Microsoft Office Suite, HubSpot, Google Analytics, Jira, Tableau, HEAP, Liveclicker, ReturnPath, Microsoft Dynamics CRM, Salesforce, Adobe Creative Suite, Concrete5, WordPress, Iterable, SmartSheet, Workfront
Experience
Digital Marketing Capabilities Manager
Sep 2021 — Present · Minneapolis, MN, US
Responsible for supporting the evolving Marketing Technology Stack. • Identify, prioritize and document the features and technical capabilities required to support the Marketing team. • Work hand in hand with Marketing, Product, Customer Experience (CX), Distribution & Operations and Technology to manage the development cycle.
Education
Dakota County Technical College
AA- Applied Visual Art, Visual Art, Visual Merchandising, Graphic Design
2000 — 2001
Dakota County Technical College
Social Media for Business Certificate, Social Media
2013 — 2013
Normandale Community College
Certificate- Marketing Data Analysis, Marketing Data Analysis
2016 — 2016
Dakota County Technical College
AA- Graphic Design, Graphic Design, 3-D
2001 — 2002
University of St. Thomas
Certificate of Professional Project Management, Project Management
2007 — 2007
University of Phoenix
Business Marketing, Marketing and Management
2007 — 2010
Skills
- Strategic Planning
- Management
- Event Planning
- Marketing Communications
- Project Management
- Marketing Strategy
- Budgets
- Outlook
- Leadership
- Strategy
- Advertising
- Customer Service
- Sales
- Marketing
- Healthcare
- Market Research
- Public Relations
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