Shannon Zastrow

Consultant | Fractional CMO | I help B2B and thought leadership organizations transform their brand Into a growth engine.

Role: Owner Chief Strategist at Rocketship Digital Marketing Agency
Location: Everett, WA, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Shannon Zastrow

25+ year veteran digital marketer with deep experience in driving measurable customer engagement and revenue growth. At the core of my strategic approach is a deep fascination with branding and consumer psychology, which has translated in recent years to helping B2B and Thought Leadership organizations leverage design, data, and emerging technology in ways that advance rather than dilute brand relevance and trust.

Experience

Owner Chief Strategist
Rocketship Digital Marketing Agency
Sep 2015 — Present · Seattle, WA, US
Chief strategist and general manager of digital marketing agency specializing in growth-driven websites, SEO, direct response marketing, digital advertising, and inbound marketing and sales enablement services.

Education

University of Minnesota Duluth
Bachelor of Arts, Communications
1984 — 1987
University of St. Thomas
B.A., Communications
1988 — 1989
Seattle Pacific University
MBA, Business Administration and Management, General
2004 — 2007
Cambridge High School
High Scholl Diploma
1980 — 1984

Skills

Marketing
Business Development
Integrated Marketing
Analytics
Crm
Program Management
Leadership
Vendor Management
Strategy
Product Development
Product Marketing
Brand Loyalty
Customer Satisfaction
Market Research
Cross-Functional Team Leadership
Marketing Strategy
Segmentation
Competitive Analysis
Customer Retention
Product Management
Direct Marketing

Contact information

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Work email
•••••@getrocketship.com
Personal email
•••••@•••••.com
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Current company

Rocketship Digital Marketing Agency

Advertising Services · 16 employees · Founded 2009 · Everett, Washington, United States

If you are a mid-tier B2B company competing in an established category and hitting a growth ceiling, the stagnation is almost always rooted in an outdated strategy and a lack of growth systems. Here\'s the problem: Most startups and contenders start with an industry-first playbook — the same boilerplate approach used by most competitors in the category. That works fine early. It stops working the moment you attempt to move upmarket to directly compete against an established incumbent. But you can\'t beat Goliath at its own game. Underneath that, there\'s almost always a second problem: lack of systems to ensure the brand strategy is applied with consistency, relevance and resonance — across every channel, every campaign, every customer touchpoint. You can\'t expect to gain ground against a ubiquitous brand if your message is fragmented and undifferentiated. Rocketship has spent over a decade developing and refining this strategic approach, drawing on firsthand experience inside some of the most recognized challenger brand transformations in modern marketing. We\'ve distilled those insights into frameworks, tools, and methodologies that give small and mid-sized challengers a real strategic edge — without the enterprise budget. All this is bundled in Rocketship\'s BrandOS™, an architecture that bridges brand strategy and go-to-market execution. Built on your brand\'s lighthouse identity, brand narrative, and deep ICP intelligence, it\'s the operating layer that determines how your brand actually shows up in the market. It\'s the antidote to brand fragmentation and inauthenticity. You don\'t need another marketing vendor.especially one running the same playbook as your competitors. You need a challenger mindset and a BrandOS. If your growth is stalled, let\'s talk.

getrocketship.com

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About Shannon Zastrow

Experience

Owner Chief Strategist

Education

University of Minnesota Duluth

University of St. Thomas

Seattle Pacific University

Cambridge High School

Skills

Find verified contacts for anyone on LinkedIn