Dave Szahun

Dave Szahun

Role
Vice President, Global Media Global Media Analytics at American Express
Location
New York, NY, US
LinkedIn followers
500 followers

About Dave Szahun

Innovative, creative, and passionate communications marketing leader with global…

Experience

  1. Vice President, Global Media Global Media Analytics

    American Express

    Aug 2017 — Present

    Head of Global Brand Media Measurement/Analytics & Global Brand Safety COE - Launched Global Brand Strategy and unified measurement approach across paid media, creative, content/social, experiential & PR - Focus on unifying marketing efforts (via ID Based Marketing and full funnel measurement) across B2B and B2C business units - Utilizing data and analytics to generate insights for optimizing investment, messaging, and marketing mix - Drive innovation and accountability across online and offline media landscape - Deliver thought leadership throughout American Express, including C-Suite

Education

  • Harvard Business School

    Certificate in Leadership Excellence

    2018 — 2018

  • Ramapo College of New Jersey

    BA, Economics

    2006

Skills

  • Mobile Advertising
  • Sponsorship
  • Digital Media
  • Mobile Marketing
  • Digital Strategy
  • Interactive Marketing
  • Digital Marketing
  • Media Buying
  • Media Planning
  • Customer Insight
  • New Media
  • Outdoor Advertising
  • Advertising Sales
  • Advertising
  • Integrated Marketing
  • Media Strategy
  • Online Advertising

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