Dave Szahun
- Role
- Vice President, Global Media Global Media Analytics at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Dave Szahun
Innovative, creative, and passionate communications marketing leader with global…
Experience
Vice President, Global Media Global Media Analytics
Aug 2017 — Present
Head of Global Brand Media Measurement/Analytics & Global Brand Safety COE - Launched Global Brand Strategy and unified measurement approach across paid media, creative, content/social, experiential & PR - Focus on unifying marketing efforts (via ID Based Marketing and full funnel measurement) across B2B and B2C business units - Utilizing data and analytics to generate insights for optimizing investment, messaging, and marketing mix - Drive innovation and accountability across online and offline media landscape - Deliver thought leadership throughout American Express, including C-Suite
Education
Harvard Business School
Certificate in Leadership Excellence
2018 — 2018
Ramapo College of New Jersey
BA, Economics
2006
Skills
- Mobile Advertising
- Sponsorship
- Digital Media
- Mobile Marketing
- Digital Strategy
- Interactive Marketing
- Digital Marketing
- Media Buying
- Media Planning
- Customer Insight
- New Media
- Outdoor Advertising
- Advertising Sales
- Advertising
- Integrated Marketing
- Media Strategy
- Online Advertising
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