Syrine Bouricha
Product Owner Consultant @WeFiiT
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WORK HISTORY
Product Owner Consultant @WeFiiT
WeFiiT is a consulting firm specialized in full-stack Product Management. With 90+ consultants (PO, PM, Lead PM, Product Coaches, QA) and 30+ partners from scale-ups to global enterprises, WeFiiT has become a reference player in the French product ecosystem. On assignment at Accor (Fairmont brand):I work as a Product Owner in immersion at Accor, where I lead the full UX/UI redesign of Fairmont’s website — a key brand generating 10% of the group’s revenue and attracting over 2M sessions per month.My role spans the entire product lifecycle, from discovery and MVP definition to delivery, go-live, and growth. I build and execute the product roadmap using RICE prioritization, manage backlog and user stories, and coordinate a Scrum team of 10+ developers and QA. I collaborate daily with C-level stakeholders, SEO experts, designers, analysts, and accessibility teams to align business goals with customer experience. Impact:+20% net revenue and +7pt CSAT post-launch, 40+ templates pages) and 30+ AEM components delivered, SEO optimizations driving stronger direct web revenue.
EDUCATION
Université Paris Dauphine - PSL
Master 2 (M2), International business
Université Paris Dauphine - PSL
Master 1 (M1), Master Management et Organisations
Université Paris Dauphine - PSL
Licence, Économie, Gestion
ABOUT SYRINE BOURICHA
I started my career in product management with a passion for creating digital experiences that truly make an impact — whether by improving customer journeys, driving business growth, or empowering teams to deliver at scale.What drives me as a Product Owner is the challenge of turning complexity into clarity — and ideas into growth. In the past 4 years, I’ve led end-to-end product lifecycles across e-commerce, luxury retail, and hospitality, from defining roadmaps and running discovery to leading large-scale website revamps in agile international environments.Today, I am focused on growing as a Senior Product Owner / Product Manager, where I can leverage my experience in data-driven decision making, cross-functional leadership, and stakeholder engagement to build products that deliver measurable impact and lasting value.
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