Syretta A.

About Syretta A.

I build marketing strategies that translate directly into visibility, engagement, and revenue. At Firstline Brands, I lead marketing, including influencer partnerships, strategy, digital campaigns (all things social) and advertising initiatives that move the needle. At Neiman Marcus, I managed editorial and campaign copy for global luxury brands—including Chanel, Versace, and Schiaparelli—and led cross-platform strategy across all Neiman\'s verified accounts Instagram, TikTok, YouTube, Pinterest and Facebook. I’ve written national billboard campaigns, launched global social moments, and delivered high-conversion content across every stage of the funnel. With 15+ years in fashion and beauty marketing, I don’t chase trends—I drive performance. Certified in social media strategy. I have a proven track record of delivering high-quality and impactful content that drives awareness, engagement, and conversion for retailers, luxury fashion and beauty brands, as well as haircare.My career that spans high-fashion storytelling, unforgettable marketing campaigns, blogging and wardrobe styling, when I speak, the industry listens, because I\'m not just part of the conversation, I\'m leading it.

Experience

1. Senior Consumer Marketing Manager

   Firstline Brands

   Dec 2025 — Present

   Promoted to Senior leadership, overseeing consumer marketing strategy, brand storytelling, influencer partnerships, and experiential marketing across Firstline Brands’ portfolio, including Evolve, WavEnforcer, Camryn’s BFF, and DriSweat.Lead integrated consumer marketing campaigns across digital, retail, social, email, and experiential channels, translating brand vision into cohesive go-to-market execution.Own influencer and creator marketing strategy, including partnerships, gifting, paid and unpaid collaborations, briefing, content alignment, and performance evaluation.Drive brand activations, events, and experiential moments in partnership with Creative, PR, Growth, Retail, and Leadership teams.Serve as a brand steward, ensuring consistency in voice, storytelling, and visual identity across all consumer touchpoints.Collaborate cross-functionally with Product Development, E-commerce, Partnerships.Oversee content strategy across Instagram, TikTok, and email, with a focus on culturally relevant, high-performing consumer

Education

• Texas Southern University

  Mass Communication/Media Studies

• Houston Community College

  AAS, Fashion Merchandising, Family and Consumer Science; Fashion Merchandising

  2012 — 2014

Skills

• Wordpress
• Fashion Marketing
• Public Relations
• Social Networking
• Social Media Marketing
• Creative Strategy
• Trend Forecasting
• Brand Marketing
• Copywriting
• Insights
• Twitter
• Facebook Marketing
• Blogger
• Visual Merchandising
• Content Management
• Editing
• Facebook Fan Page Strategies
• Event Planning
• Pinterest Marketing
• Food Writer
• Search Engine Optimization (SEO)
• Fashion Buying
• Content Writing
• Web Content Writing
• Press Coverage
• Social Media Advertising
• Fashion Styling
• Pinterest
• Fashion
• Fashion Blogging
• Press Releases
• Creative Writing
• SEO Copywriting
• Instagram
• Social Media
• Google Analytics
• Media Coverage
• Youtube
• Fashion Writing
• Style Blogger