Syrena Welch

About Syrena Welch

Rooted in creativity and driven by purpose, Syrena Welch is an award-winning brand and content marketing leader with a passion for turning intention into impact. With over six years of experience shaping strategy and storytelling for a luxury wellness brand, she currently leads brand content and social media marketing at Miraval Resorts & Spas, a pioneer in the wellbeing space celebrating 30 years of transformational experiences.Syrena has launched national marketing campaigns, built and scaled social media channels from the ground up, and developed influencer strategies that authentically amplify Miraval’s mission. She thrives at the intersection of brand consistency and emotional connection, blending data insights with storytelling to spark engagement, boost revenue, and create meaningful guest experiences.From launching Miraval Austin to reimagining Miraval’s global content strategy, Syrena brings a sharp eye for detail, a deep understanding of digital trends, and a collaborative spirit to every project. Her work has been recognized with multiple HSMAI Adrian Awards, and she was recently named Social Media Pro of the Year by PRNews.She holds a degree in Journalism from the University of Arizona and continues to evolve as a marketer who believes that storytelling, when rooted in authenticity, can inspire action, create change, and connect people in powerful ways.When she’s not crafting brand narratives, you can find her exploring with her family, finding the next great coffee shop, or soaking in the Arizona sunshine.

Experience

1. Senior Brand & Content Manager

   Miraval Resorts & Spas

   Jan 2025 — Present

   Spearhead integrated content strategies across social media, blog, email, and influencer campaigns to drive engagement, brand awareness, and revenue for Miraval’s luxury wellness resorts: Lead Miraval’s global social media presence, increasing digital engagement through data-driven strategies, creative content, and community-focused storytelling. Recognized as Social Media Pro of the Year by PRNews in 2024: Developed and executed influencer and brand partnership strategies that amplify Miraval’s mission, deepen audience connection, and extend brand reach through authentic content: Own brand email content calendar and CRM strategy, collaborating across departments to create personalized, intention-driven communications that support conversion and guest engagement. & : Lead national brand campaigns and promotional initiatives, including the 30th Anniversary of Miraval, connecting legacy storytelling with new programming to inspire bookings and brand love: Partner with resort marketing leads to support localized campaigns, property activations, and region-specific storytelling for Miraval Arizona, Miraval Austin, and Miraval Berkshires.

Education

• University of Arizona

  Bachelor of Arts - BA, Journalism

  2014 — 2018