Synthia Feliciano
- Role
- Marketing Director at Medieval Times
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Synthia Feliciano
Accomplished Marketing professional with demonstrated success in developing and…
Experience
Marketing Director
Sep 2013 — Present · Dallas, TX, US
Allocates resources across 10 DMAs assuring KPIs are met or exceeded while making real-time adjustments necessary to navigate strong market headwinds. • Thought leader with 360° responsibility (ideation, strategy, execution, moderation, analysis) driving creative copy, editing, storytelling, TV/Photo production, blogging and other multi-channel web strategies. • Creates and sets Omnichannel Public Relations, Digital Multimedia, Paid/Organic SM and Influencer Marketing strategies and campaigns. • Prepares and manages budgets, market status dashboards, project progress reports, executive summaries, and campaign ad proposals. • Lead’s result based and data driven campaigns delivering conversions, MQLs, SQLs in both traditional and digital media for OTT, social media, location based targeting, display/retargeting, SEO, and digital radio. • Guides strategic optimizations based on campaign performance KPIs in real time driving sales conversions and strong return on ad spends. • Plans and manages all facets of full scale TV and radio ad campaign shoots including; conception, budget, production, logistics, then; coordinates with multi-channel media outlets to execute the broadcast plan.• Plan and execute seamless Account-Based Marketing strategies to help drive individual market share while creating a national lift in brand affinity. • Collaborates closely with sales channel pipeline managers developing go-to-market campaigns strategically capturing spot market opportunities suddenly arising within a target demographic. • Collaborates with internal stakeholders across all verticals to develop and execute an end-to-end marketing plan optimizing ROI while exceeding KPIs and growing market presence.• Expertly collects, synthesizes, and informs C Suite+ of latest cultural, business, and market trends derived from thorough knowledge and analysis of Web Based Analytics.
Skills
- Advertising
- Social Media Marketing
- Online Advertising
- Integrated Marketing
- Marketing
- Social Media
- Email Marketing
- Media Planning
- Media Buying
- Copywriting
- Online Marketing
- Sponsorship
- Digital Media
- Digital Marketing
- Marketing Strategy
- Direct Marketing
- Marketing Communications
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