Synera Shelton

About Synera Shelton

Synera Shelton is strategic with a passion for scaling growth and engagement across digital platforms. Charismatic, and dynamic with a thorough understanding of marketing tactics, including social media marketing, website development, content marketing, search engine optimization (SEO) and project management. Proven ability to create and implement successful digital ad campaigns and viral content.She possesses strong analytic, interpersonal, and leadership skills with an emphasis on teamwork and management.Key Competencies:• Campaign Management (Strategy, Execution, Analysis)• Strategic Partnership • Content Development (Strategy, Execution, Analysis)• Data Analytics•Digital Strategy Additional skills include paid social acquisition, content development, social analytics, digital video production, and influence marketing. Certifications:•Brand Management• Google Certifications: Google Analytics/AdwordsINTEREST: Synera is interested in creative and challenging work assignment in marketing and brand management. Connect with her to start the conversation.Now that you know a little about me, let’s connect and discuss how I may be able to add value to your organization!

Experience

1. Marketing Communications Manager

   Elevance Health

   Mar 2023 — Present

   Serve as paid social SME and campaign director, leading strategy and execution across all social media and paid media platforms.Manage paid social campaigns supporting business units with $1M+ budget oversight; coordinate campaign briefs, targeting, creative, and execution.Lead end-to-end campaign lifecycle: strategy, trafficking, A/B testing, tracking implementation, data aggregation, and performance analysis.Partner with media agency and internal marketing stakeholders to drive consistent KPIs and reporting standards.Collaborate with platform teams (Adobe, Marketo, LiveRamp) to ensure campaign infrastructure readiness.Own roadmap for experimentation; synthesize insights into best practices for social optimization.Maintain community standards and engagement metrics; report on brand sentiment and audience behavior.

Education

• Winthrop University

  Bachelor of Science (B.S.), Integrated Marketing Communication

  2011 — 2015

• Southwest Atlanta Christian Academy

  High School

• Georgia State University - J. Mack Robinson College of Business

  Master’s Degree, Marketing

  2017 — 2017

• Winthrop University

  Integrated Marketing Communication

Skills

• Entrepreneurship
• Social Media
• Social Media Marketing
• Microsoft Excel
• Social Media Roi
• Public Relations
• Indesign
• Search Engine Optimization (SEO)
• Website Building
• Brand Management
• Photoshop
• Social Media Measurement
• Microsoft Word
• Internet Marketing
• Marketing
• Data Analysis
• Social Media Communications
• Digital Photography , Design
• Digital Marketing
• Illustrator
• Web Analytics
• Integrated Marketing
• Content Management Systems (Cms)