Sylvia Nash
Digital Demand Marketer
- Role
- Global Senior Digital Marketing Manager at Elastic
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Sylvia Nash
Developing digital strategy through partnerships with clients achieves the best results. Currently working in B2B technology to create integrated marketing campaigns that support sales. I work across agency teams executing digital strategies comprehensive of media, creative and CRM to convert leads into revenue for the advertiser. I focus on demand generation across media, primarily in digital/online media but also using high touch tactics to reach niche audiences. Creating media plans that reach customers at different stages of their buying journey, as well as nurturing prospects through their buying journey.I manage clients with creative needs to support internal digital strategies. Executing content audits to ensure assets align to target personas, or where a customer is in the buyers journey. Then helping clients to develop assets they may be missing to ensure complete content throughout the buyers journey.I also manage the content creation from concepting and determining the asset (digital and non-digital executions), copy development, creative design through proof reading. Ensuring that the clients messaging and branding are coming through all elements.I manage media budgets upwards of $1MM/year, and creative projects at any scope. Meeting with clients and customizing services to their needs and specifications. Specialties: digital strategy, buying, planning, managing, consumer behaviors, selling, negotiating, client pitches, lead generation, new businessPast clients include: T-Mobile, WA Lottery, Disney, Nike, Qantas, Les Schwab, Emerald Downs, VMware, Pyramid Analytics
Experience
Global Senior Digital Marketing Manager
Sep 2023 — Present
Education
Occidental College
Bachelor of Arts, Economics for Business Management
Skills
- Project Planning
- Mobile Marketing
- Sales
- Strategy
- Advertising
- Digital Media
- Media Buying
- Online Advertising
- Lead Generation
- Media Planning
- Account Management
- Direct Marketing
- Digital Strategy
- Integrated Marketing
- Management
- Digital Marketing
- Social Media
- Marketing
- Market Research
- Crm
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