Symone J.

Senior Manager, External Communications @B Lab U.S. & Canada

Oakland, CA, US

Public Relations- Develop External Communications strategy to influence key audiences, including B Corp employees, policymakers (local, state & federal), and large enterprise executives- Oversee inbound and outbound media relations efforts, including pitching, managing incoming media inquiries and issues, and media lists. Establish and deepen strategic relationships with key members of the media and relevant organizations that will help elevate and amplify our message- Develop materials including messaging, talking points, backgrounders and FAQs in response to external inquiries from media- Monitor and lead external response for controversial issues and crisis communications- Measure and report on KPIs for media relations programs. Speaking Engagements and Events- Identify key conferences and industry events, and work to secure speeches, panels, and interactive presentations at events- Oversee the creation of a speakers bureau to leverage spokespersons within B Lab and the B Corp community- Manage and identify speakers for inbound requests- Identify themes, manage, and execute quarterly conversation series for B Lab U.S. & Canada CEO- Collaborate with B Lab global network to build and share our public narrative.Thought Leadership- Provide support to B Lab U.S. & Canada’s CEO, as needed, to ensure they are prepared for their speaking engagements, engagements with B Corps at conferences and community events like BLD, and other public engagements, such as networking events with potential donors- Lead thought leadership development on B Lab U.S. & Canada’s brand narrative and Theory of Change pillars (stakeholder economy, racial equity, and climate justice)- Develop issues framework to align programs and impact communications on real-time issues- Develop and maintain strategic partnerships with organizations that will help elevate and amplify our message.

School of Public Affairs, American University

Master of Public Administration and Policy - MPAP

UC Berkeley Extension

Digital Marketing Bootcamp

Santa Clara University

Bachelor of Science (B.S.)