Sylvie Grodman
Marketing Specialist - Social Media and Partnerships @ Step One | Managing Influencer Campaigns, Affiliate Programs
- Role
- Marketing Specialist - Social Media and Partnerships at StepOne
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Sylvie Grodman
Graduated from the University of Arizona with a Bachelor\'s degree in Economics and a minor in Communication, bringing a strong foundation in strategic thinking and effective communication. Currently a Marketing Specialist at Step One, managing social media and partnerships with expertise in influencer relations, campaign management, and affiliate marketing strategies. Core competencies include social media platform management, creative content production, and relationship-building with influencers and talent agencies to advance brand visibility. At Step One, worked with the team to scale influencer programs and affiliate partnerships, resulting in significant sales growth within months. Contributed to market restructuring efforts, including ad updates, website enhancements, and celebrity collaborations. Passionate about fostering meaningful collaborations and delivering impactful marketing strategies that align with organizational goals. Committed to driving innovation and building strong networks that support collective success.
Experience
Marketing Specialist - Social Media and Partnerships
Jan 2022 — Present · San Diego, CA, US
Created and managed monthly campaigns with gifting softwares, managing 100+ influencers at a time-Initiated and scaled affiliate program to 300+ creators with in sales within the first 3 months-Forged long lasting relationships with celebrities, influencers, talent managers, agencies, and affiliates by maintaining frequent communication on partnerships, projects, campaigns, etc-Initiated restructure of entire US market - new ads, updated website, product suggestions, sizing issues, celebrity partnership, PR moves-Independently directed and produced video and photoshoots, assisted with edits and retouching-Independently managed organic Instagram, Tiktok, Pinterest and Facebook content-Crafted effective graphic designs for promotional flyers and emails-Spearheaded in-person influencer activations independently, driving successful campaign outcomes-Frequent sales and introductory calls with talent agencies and marketing softwares, exploring new ways to expand-Conducted customer surveys and analyzed results for newly released products-Primary liaison between Step One and Tiktok Shop Agency and Digital Ads Agency to maximize partnerships and drive sales.
Education
University of Arizona
Bachelor's degree, Communication Minor
2015 — 2019
University of Arizona, Eller College of Management
Bachelor's degree, Economics
2015 — 2019
CEA CAPA Education Abroad
Bachelor's degree, Communication
2018 — 2018
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