Sylvia Prats

Experience

1. Senior User Experience Designer

   Digitas North America

   Nov 2020 — Present

   Responsible for creating useful, intuitive, user-centered designs from project concept through execution including, user flows, wireframes, mockups, high fidelity prototypes, testing, and annotations with high attention to detail. Collaborating with team members and cross-functional stakeholders to understand requirements, produce creative, and provide tactical deliverables to meet project needs.BANK OF AMERICA: Consumer Investments / January 2022 - Present• Currently leading the creation of new consumer investment experiences.• Working through the end-to-end design process, while advocating for getting the right product completed.• Collaborating with cross-functional teams to arrive at requirements, user needs, and design feasibility to create the best possible experience.• Understanding user journeys, and own deliverables that map to the overall journey.• Presenting designs to internal teams and senior leadership from Bank of America.KELLOGG\'S FAMILY REWARDS / November 2020 - December 2021• Redesigned and shipped Kellogg\'s loyalty and rewards program within a year and drastically improved the overall end-to-end experience for their 34 million+ members.

Skills

• Layout
• Digital Illustration
• Logo Design
• Promotions
• Mac
• Visual Communication
• Quarkxpress
• User Experience
• Typography
• Web Design
• Design Thinking
• Photography
• Design Strategy
• Adobe Creative Suite
• Graphic Design
• Adobe Acrobat
• Flash
• Adobe Photoshop
• Illustrator
• Concept Development
• Brand Development
• Art
• Packaging
• Catalogs
• Illustration
• Flyers
• Brochures
• Graphics
• Collateral
• Indesign
• Image Manipulation
• Posters
• Interaction Design
• User Interface Design
• Creative Strategy
• Pre-Press
• Screen Printing
• Corporate Identity
• Branding & Identity
• Email Marketing