Sylvia Li
Account Executive @Imprenta Communications Group
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WORK HISTORY
Account Executive @Imprenta Communications Group
Los Angeles, CA, US
Support strategic communications, multicultural outreach, and public affairs campaigns for government agencies, municipalities, and nonprofit organizations across California.• Develop culturally competent communications strategies targeting diverse communities, including Latino, Asian American, and multilingual audiences, through integrated media, community partnerships, and digital engagement.• Draft and edit a wide range of communications materials including advertising graphic design, press releases, campaign messaging, outreach toolkits, social media content, and executive briefs.• Conduct media monitoring and policy tracking to support public affairs initiatives and provide timely insights on regional issues affecting local governments and communities.• Assist in the development of proposals and RFP responses for public-sector clients, contributing research, strategy development, and tailored communications approaches.
EDUCATION
University of Southern California
Master of Science - MS, Business-Marketing Analtyics
Boston University
Bachelor's degree, Communication and Media Science
ABOUT SYLVIA LI
Aspiring marketing professional with a strong foundation in marketing analytics and media science, currently pursuing a Master’s at USC Marshall. I bring hands-on experience in data-driven marketing strategies, media production, and operations analysis from top firms like Blue Focus and CCTV. Skilled in Excel, SPSS, and content creation tools, I am passionate about leveraging analytics to drive impactful marketing strategies. Seeking opportunities to apply my expertise in a dynamic, growth-oriented environment.
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