Sylvia Pakeman Kaplan

About Sylvia Pakeman Kaplan

Accomplished Senior Sales Executive with over 15 years of experience driving revenue growth and building strategic partnerships in the digital, programmatic, and advertising industries. Proven track record of exceeding sales goals, managing high-revenue accounts, and leading successful sales teams. Expert in CTV, digital media, podcast, and programmatic advertising, with strong relationships across top-tier agencies and brands.Adept at leveraging data and insights to develop strategic media solutions that deliver exceptional results.

Experience

1. Director, Advertising Sales

   Cineverse

   Nov 2024 — Present · New York, NY, US

   Sell advertising and partnerships across streaming, podcasts, sponsorships, and live events to agencies and direct brands.• Build strong, senior-level relationships that drive repeat business and long-term partnerships.• Run the full sales process end to end. prospecting, RFPs, proposals, negotiation, and close.• Create custom programs that align naturally with brand goals and audience fit.• Work closely with internal teams to make sure campaigns launch smoothly and deliver for clients.

Education

• Hunter College

  Bachelors of Arts, Communications

Skills

• Digital Media
• Strategic Partnerships
• Online Advertising
• Networking
• Salesforce.com
• Media Buying
• Affiliate Marketing
• Display Advertising
• Lead Generation
• Customer Acquisition
• Marketing
• Mobile Marketing
• Behavioral Targeting
• Online Marketing
• Web Analytics
• Integrated Marketing
• Direct Marketing
• Ppc
• Business Development
• Digital Marketing
• Digital Strategy
• Sales
• Email Marketing
• Mobile Advertising
• Media Planning
• Advertising Sales
• Pay Per Click (Ppc)
• E-Commerce
• Interactive Marketing
• Sem
• Leadership
• Magazines