Sylvia J.
CPG, Wine & Spirits Field Director-Relationship Builder
- Role
- National Field Director at TEAM
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Sylvia J.
Results-driven professional with extensive experience building strong client relationships, new product development, ability to build new territories and expand opportunities within existing client base.Motivated leader and dynamic recruiter with the ability to listen and understand industry nuances and objectives in order to recommend solutions. Demonstrated ability to implement effective processes, coordinate events, and develop creative solutionsAbility to lead, guide and manage employees remotelyNetwork of contacts in the food and beverage industryForeign Languages: Fluent in Spanish-Reading & Writing, conversational Basic Portuguese.
Experience
National Field Director
Nov 2017 — Present · Miami, TX, US
Lead strategic growth initiatives across on- and off-premise retail channels by developing targeted account strategies that drive distribution, visibility, and revenue for a diverse portfolio of consumer brands including beverage, specialty food, and lifestyle products.• Serve as a business growth partner to clients, advising on experiential marketing strategy, retail activation planning, and consumer engagement programs to maximize brand impact and ROI.• Provide strategic oversight for a $3M national experiential marketing program, ensuring alignment with brand objectives, operational excellence, and consistent execution across multiple markets.• Identify and develop new business opportunities by contributing to pitch strategies, creative briefs, program budgets, and competitive analysis to support client acquisition and portfolio expansion.• Partner with Key Account Managers and retail leadership to secure activation opportunities, expand retail partnerships, and increase brand presence within priority markets.• Analyze program performance and market trends to deliver data-driven insights and strategic recommendations that improve campaign effectiveness and guide future brand initiatives.• Lead the development and optimization of reporting systems, presentations, and operational frameworks to improve transparency, efficiency, and executive-level decision making.• Recruit, train, and lead nationwide field teams, ensuring brand standards, high-quality consumer engagement, and consistent program execution.• Manage and mentor a team of full-time employees while overseeing a national network of field staff and brand ambassadors.
Education
Broward College
Bachelor of Business Administration (BBA), Ecommerce
2015
Skills
- Internet Recruiting
- Marketing Communications
- Credit Unions
- Client Services
- Experiential Events
- Customer Support
- Client Rapport
- Marketing
- Customer Satisfaction
- Debt Collection
- Interviews
- Customer Relations
- Event Planning
- Direct Marketing
- Social Media
- Internet Banking
- Recruiting
- Market Planning
- Financial Services
- Budgets
- Client Relations
- Office Administration
- Account Management
- Budgeting
- Product Marketing
- Social Networking
- Brand Awareness
- Event Management
- Non-Profit Administration
- Brand Management
- Marketing Strategy
- New Customer Acquisitions
- Integrated Marketing
- Customer Relationship Management (Crm)
- Leadership
- Sales
- Management
- Online Advertising
- Trade Marketing
- Market Research
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