Sylvia Wei
Strategic Key Account Manager @TikTok
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WORK HISTORY
Strategic Key Account Manager @TikTok
City Of London, GB
Awards: Winner of the 2024 & 2025 JAN-MAR TikTok LIVE Star- Agency Revenue Growth: Managed a portfolio of strategic key accounts, driving consistent revenue growth and successfully elevating agencies to key account status. Notable achievements include guiding agencies to substantial month-over-month growth, demonstrating strategic oversight and effective portfolio management- Key Account Agency Operations: Enhanced agency operations by supporting the recruitment of over new creators and aiding in the hiring of key staff across various agencies. Organized events and implemented strategic reviews that contributed to improved creator performance metrics and operational stability- Project Leader: Led the operation of six offline LIVE agencies, resulting in substantial revenue growth and exceeding targets. Developed and launched comprehensive best practice playbooks, equipment setup guides, and standard operating procedures for offline studios, establishing benchmarks for both local and global agency showcases- Talent Incubation: Successfully incubated high-performing hosts and rookie creators, including multiple creators surpassing significant revenue milestones. Facilitated training sessions on staff and creator growth, and ensured the implementation of best practices across agencies to enhance operational success- Cross-functional Collaboration & Strategic Initiatives: Contributed significantly to key projects, such as the Agency Official Account Recruitment initiative, which greatly boosted agency recruitment efforts. Delivered training and support to improve customer service efficiency, achieving high satisfaction rates among agencies. Additionally, played a key role in high-profile campaigns and events, coordinating talent participation to drive engagement and visibility.
EDUCATION
China University of Geosciences
Bachelor's degree, English Language and Literature/Letters
UCL
Comparative Literature of Masters, Literature
China University of Geosciences
Bachelor of Arts - BA, Jewelry Design
SKILLS
ABOUT SYLVIA WEI
Vast expertise in social media. My Weibo, WeChat, RedNote, TikTok and Instagram have more than 300k followers. As an influencer, I cooperated with British Council, VisitBritain, LOOKFANTASTIC, FaceTheFuture, Shoplooks, Flannels, TopCashback, CTEexcel, Panda Remit, Chatime, ect. Extensive expertise in marketing, assisted several western start-up companies in setting up social media in China and managing their accounts on a daily basis, consistently aiding each company to reach an average of 1 million target audiences. Capable of producing written and illustrative content. I am continuously creating original articles, videos and manga about my life experiences, make-up, fashion, lifestyle and travel stories. I have also worked as a freelance writer for companies, such as Halcyon Days, Miss Patina, and Science Footprint press, to create content on those topics. Published a book titled “English Naming Guide for Chinese People”. Proficient English-Chinese translation skills, with over words of published translation work completed. Presented a weekly livestream course about British culture. Live-streamed for different platforms for 5 years.
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