Sylvia Fuentes

WORK HISTORY

EDUCATION

ABOUT SYLVIA FUENTES

Hi! Im Sylvia, a results-driven CRM Marketing Associate specializing in email campaigns that drive engagement and deliver measurable outcomes. With experience spanning diverse markets from the US to Australia, I excel at adapting strategies to unique regional dynamics and seasonal patterns. My track record includes achieving a +37% year-over-year increase in core engagement and revenue metrics, an +11% boost in SMS revenue, and pioneering the first gift-with-purchase test with external partners that generated a 55% higher response rate than standard promotions. My approach centers on combining creative storytelling with data-driven insights. I leverage customer behavior analysis, A/B testing, and strategic campaign development to create meaningful connections between brands and their audiences. My expertise ranges from conversion optimization and print book launch campaigns to specialized projects like brand ambassador launches. When I\'m not crafting campaigns, you\'ll find me discovering new vegetarian restaurants around the city or getting lost in my embroidery projects.🧵