Sylvester J Phifer
Vice President, Advertising Sales - Disney Advertising
- Role
- Vice President, Performance Marketing Sales at The Walt Disney Company
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sylvester J Phifer
With over two decades of experience, Sly Phifer has played a pivotal role in leading, launching and scaling high-performing revenue teams at organizations such as The Weather Channel, NFL, ESPN, and now Disney. As Vice President of Performance Marketing at Disney Advertising, Sly leads the rapidly growing, data-driven performance marketing business, with a strong focus on delivering customer-centric solutions that drive measurable results for brands. In this role, Phifer is responsible for Linear, Digital, Streaming, Programmatic and Social revenue for performance advertisers across the Disney portfolio inclusive of ABC, ESPN, Disney Channels Worldwide, Hulu, Disney+, Freeform, FX and National Geographic.Sly is passionately committed to helping brands of all sizes access premium audiences and content in more impactful, data-driven ways. His customer-first approach not only enhances client value but also builds lasting partnerships to fuel growth. Most recently, he spearheaded the strategic commercial expansion of Disney Advertising\'s owned-and-operated automated buying platform, Disney Campaign Manager, focused on expanding access for small-to-midsize advertisers seeking to align with Disney\'s best-in-class portfolio.Sly Phifer holds a bachelor\'s degree from Fordham University and an MBA at Brown University.
Experience
Vice President, Performance Marketing Sales
Oct 2024 — Present · New York, NY, US
Leading Disney\'s rapidly growing, data-driven performance marketing business, with a strong focus on delivering customer-centric solutions that drive measurable results for brands. In this role, Phifer is responsible for Streaming, Linear, Digital, Programmatic and Social revenue growth for performance advertising across the Disney portfolio inclusive of ABC, ESPN, Disney Channels Worldwide, Hulu, Disney+, Freeform, FX and National Geographic.
Education
Fordham University
Bachelor of Arts - BA, Business Administration; Organizational Leadership
Brown University
Master of Business Administration - MBA
Skills
- Advertising Sales
- Digital Media
- Social Media
- Social Media Marketing
- Marketing
- Broadcast Media Sales
- Marketing Strategy
- Sponsorship Sales
- Digital Strategy
- Integrated Media Sales
- Advertising
- Strategy
- Media Planning
- Mobile Marketing
- Integrated Marketing
- New Media
- Social Media Advertising
- Social Networking
- Sports Management
- Sales
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