Sylvester Jayan P R
Growth Leader | Scaled SaaS Revenue 4x | $5M+ via Affiliate Programs | Demand Gen & Marketing Ops
- Role
- Marketing Manager at Two Minute Reports Marketing Analytics For Agencies
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sylvester Jayan P R
Results-driven Marketing Leader with 10+ years of experience scaling B2B SaaS products…
Experience
Marketing Manager
Two Minute Reports Marketing Analytics For Agencies
May 2024 — Present · Chennai, IN
a) Defined & aligned company’s revenue goals, strategize and implement sustainable plans to achieve the goals.(b) Accelerated MRR by 32% through Organic, Paid and Marketplace Marketing strategies.(c) Transformed marketing efficiency leveraging AI tools, achieving 5x more content delivery.(d) Directed product rebranding, with no loss in organic visibility & boosting impressions by 182%(335K > 945K).(e) Orchestrated a revenue-driving hook campaign in Q4’24, replicating the campaign based on seasonality.(f) Successfully launched paid marketing campaigns generating 150+ signups monthly at CPL of $7.(g) Increased marketing’s share (First + Last Touch) of total leads from 10% to 41%, and marketing-driven leads from 7% to 38%(Aug \'24–Aug \'25).
Education
BITS Pilani Work Integrated Learning Programmes
Master of Business Administration - MBA, Business Analytics
St.Johns,Besant Nagar, Chennai
CBSE, Science
2005 — 2011
Hindustan University
Bachelor of Technology (B.Tech.), Mechanical Engineering
2011 — 2015
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