Ashley S.
Senior Global Website Experience Manager @Phaidon International
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WORK HISTORY
Senior Global Website Experience Manager @Phaidon International
London, GB
At Phaidon International, I own the global website strategy and delivery across seven brands. Since joining the business, I have delivered consistent 30% year on year SEO revenue growth. I helped lead a $1 million dollar program to consolidate 21 regional sites into 7 scalable platforms built around SEO and conversion rate optimisation. This work increased organic visibility, improved AI-driven discovery, and became the biggest contributor to marketing group fees.My role spans strategy, delivery, and performance, with accountability for SEO, CRO, UX, accessibility, content, and technical execution.• Helped to lead a global website consolidation programme from RFP through to delivery, reducing 21 sites to 7 brand platforms• Managed an external website agency across design, development, and delivery• Delivered 30% YoY SEO revenue growth since joining the business• Embedded SEO and CRO best practice across site structure, templates, and content• Used AccuRanker, SEMrush, Screaming Frog, Google Analytics, and Google Search Console to drive insight led optimisation• Improved AI driven traffic performance through structured content and technical foundations• Designed and executed A/B testing across landing pages, CTAs, and forms• Onboarded and managed technical and content SEO specialists• Led UAT testing and managed the technical stack across brands• Managed CMS platforms, Volcanic and Umbraco Heartcore, including team upskilling• Reported on traffic, conversion, SEO, and revenue performance
EDUCATION
St. Bonaventure's Catholic Comprehensive School
GCSE
St. Angela’s & St. Bonaventure’s Sixth Form Centre
A LEVELS
University of Westminster
Bachelor of Arts - BA, Marketing Communications
ABOUT ASHLEY S.
Experienced in Digital Marketing with a history of working in recruitment, education management and insurance. Skilled in paid advertising, website management and development, Negotiation, and Market Research. Strong marketing professional with a BA in Marketing Communications from the University of Westminster.
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