Sylvana Chang
Director @ SAP Concur | MBA, Content Strategy, Campaign Development
- Role
- Director at Sap Concur
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Sylvana Chang
As a Director at SAP Concur, Sylvana leads the global enterprise campaigns and content strategy to support demand generation and pipeline acceleration. With over 10 years of marketing experience in global companies, she has a proven track record of creating and executing global integrated marketing programs that deliver results and value.Sylvana holds an MBA in Marketing from Santa Clara University and is fluent in English and Chinese. Outside of work, she enjoys travel, yoga, and hiking.
Experience
Director
Mar 2023 — Present
Education
SOOCHOW UNIVERSITY
Bachelor of Business Administration 2004, 2007; International Business
2003 — 2007
Santa Clara University Leavey School of Business
Master, MBA / Marketing
2009 — 2011
Skills
- Market Research
- English
- Event Planning
- Multi-Channel Marketing
- Microsoft Office
- B2b Marketing Strategy
- Online Advertising
- Chinese
- Strategy
- Messaging
- Social Media Marketing
- Product Marketing
- Social Media Measurement
- Market Planning
- Social Media
- Integrated Marketing
- Marketing
- Lead Generation
- Online Marketing
- Strategic Planning
- Project Planning
- Web Marketing
- Marketing Strategy
- Competitive Analysis
- Digital Marketing
- Email Marketing
- Teamwork
- B2b Marketing
- Demand Generation
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