Sylvain Mialon
Brand Manager @BASF
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WORK HISTORY
Brand Manager @BASF
CA
Leading cross-functional teams for the launch of new productsLeading the Canadian trainee Marketing/Sales Program – hiring, coaching, and developmentDevelopment of product messaging, go-to-market strategy, financial goals, and marketing campaign nationwide.Developing the 10-year brand strategyUnderstanding the competitive landscape and short- to long-term evolution. Providing leadership on developing incentives to achieve objectives.Monitoring supply and demand to optimize market opportunities and portfolio profitabilityChampion the Product Launch Excellence Process – train Canadian marketing and sales staff and propose improvement of the process for APN.Providing recommendation to the Canadian and regional leadership team for the development of my portfolio
EDUCATION
4D Human Being
Certificate, Personal impact
Athabasca University
Master of Business Administration - MBA
Lycée agricole de Marmilhat
Brevet Technicien Supérieur, Agricultural Business and Management
Cornell University
Certificate, Marketing strategy
VetAgro Sup
Master of Science in National School of Agricultural Engineering Works, Majored in agronomy, crop production and environment
Athabasca University
Graduate Diploma, Business Administration and Management, General
SKILLS
ABOUT SYLVAIN MIALON
With over six years of experience as a Brand Manager at BASF, I lead cross-functional…
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