Syed Uzair Haider
Senior Manager, Programmatic & Ad Operations @Bell
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WORK HISTORY
Senior Manager, Programmatic & Ad Operations @Bell
Toronto, ON, CA
EDUCATION
Falcon House Grammar School
Matriculation Certificate - Secondary School Certificate
Bahria College
Higher Secondary Education Certificate
National University of Computer and Emerging Sciences
Bachelor of Business Administration (BBA)
University of Aberdeen
Master of Business Administration (MBA)
SKILLS
ABOUT SYED UZAIR HAIDER
The best part about my job \"Get to learn something new every day\". Digital marketer with 5 years’ experience spanning across agency and client-side. Having learned the art of Programmatic trading & Social media from industry\'s best, I\'ve successfully executed awareness & acquisition campaigns worth over $15 million for accounts such as Nissan, Infiniti, Mitsubishi, Rogers, McDonald’s and Oil & Gas. My interest in marketing and communications was the driving force to invest in an MBA Marketing from the University of Aberdeen, Scotland. Professional Accomplishments: • Planned, and executed the Programmatic campaign for Rogers Infinite - first unlimited teleco plan in Canada. • Executed over 15 McDonald\'s Display campaigns spanning from YouTube, Display & Online Video. • Successfully led media planning and execution of five advertising campaigns for Electronic (TV, Radio, and Cable), Print Media (Newspaper and Magazine) and Digital Media with a 30% better result. • Conferred with the ‘Best Corporate Booth Award’ at Pakistan Oil and Gas Energy Exhibition. • Designed SSGC Brand Book and identity guidelines. • Conferred with the ‘Corporate Social Responsibility Award’ for four consecutive years (FY 2014 to 2017). • Increased SSGC brand recognition by 40% through active use of Social Media tools. • Editor of the Company’s magazine ‘The Flame’ published monthly. • Conceptualized and implemented IMC plans, which resulted in 20% increase in sales and 10% market share. • Awarded for the “Best Summer Sales Promotion Campaign” from Next Plc, UK.
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