Faizan A.
Senior Performance Marketing Manager @Jaipur Rugs
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WORK HISTORY
Senior Performance Marketing Manager @Jaipur Rugs
Jaipur, IN
Global Performance Marketing Leadership: Develop and execute multi-channel digital strategies across Google Ads, Meta Ads, LinkedIn Ads, and Programmatic Advertising, optimizing customer acquisition, retention, and revenue growth in key international and domestic markets. Global SEO & Organic Growth: Spearheading SEO strategies at a global scale, improving search visibility, international keyword targeting, content localization, and technical SEO to boost organic traffic and global brand positioning. Paid Media & Advertising Optimization: Managing a high-value digital marketing budget, ensuring efficient allocation and maximum ROI through data-driven bidding strategies, audience segmentation, and A/B testing. Social Media & Community Engagement: Overseeing the execution of high-impact social media campaigns, increasing brand engagement, follower growth, and audience interactions across key platforms. Email & WhatsApp Marketing Automation: Implementing personalized email and WhatsApp marketing automation to enhance customer engagement, lifecycle marketing, and conversion rates. Performance Analytics & CRO: Utilizing advanced analytics tools (Google Analytics, Meta Business Suite, and CRM platforms) to track campaign performance, optimize conversion funnels, and enhance customer experience through data-backed insights. Cross-functional Collaboration: Working closely with creative, sales, and product teams to align marketing strategies with business objectives, ensuring a seamless brand experience across all digital touchpoints.
EDUCATION
Modern Public School
Senior Secondary, Science
Eastern Institute For Integrated Learning In Management
Master of Business Administration - MBA, Marketing
Hindu College
Bachelor's degree, Business/Commerce, General
ABOUT FAIZAN A.
Strategic and results-oriented digital marketing leader with over 14 years of experience driving brand growth, performance marketing, and digital transformation across Textile, Automobile, FMCG, BPO, and Travel industries. Adept at developing and executing large-scale digital strategies, managing high-value budgets (INR 5-7 million/month), and leveraging data-driven insights to optimize customer acquisition, engagement, and revenue generation. Currently spearheading global digital marketing initiatives at Jaipur Rugs, overseeing Paid Media, social media, SEO, Email, WhatsApp, and Affiliate Marketing to expand brand reach and drive revenue in the luxury rugs market. Successfully managing SEO at a global scale, ensuring optimized search presence, international audience targeting, and cross-border digital growth strategies. Previously, at CarDekho Group, played a key role in scaling performance marketing, optimizing advertising spend while driving INR 35-45 million in monthly revenue. Proven expertise in performance marketing, search engine marketing (SEM), online reputation management (ORM), and conversion rate optimization (CRO). A collaborative leader with a history of building and managing high-performing marketing teams, aligning cross-functional efforts with business objectives, and leveraging emerging growth marketing tactics to maximize brand impact. Consistently identifies new opportunities, develops innovative strategies, and executes high-impact campaigns that drive measurable business success.
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