Syed A.
Marketing Data Analyst | AI-Driven Insights, Predictive Analytics & Data-Backed Growth | SQL, Python, Power BI
- Role
- Marketing Data Analyst at U.S. Bank
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Syed A.
I’m a data-driven analyst who enjoys turning numbers into clear, useful insights that support better business and marketing decisions. I work with data to understand performance, identify trends, and help teams focus on what actually moves results.I have hands-on experience with reporting, dashboards, and analysis using tools like SQL, Excel, Python, and Tableau/Power BI. I’m comfortable working across marketing and business data, collaborating with different teams, and explaining insights in a simple, practical way.I’m always curious, detail-oriented, and motivated by learning. I’m looking for opportunities where data is used to drive real impact and smarter decisions.
Experience
Marketing Data Analyst
Nov 2024 — Present · US
Developed an AI-driven “Smart Customer Acquisition Optimization Project”, leveraging a LightGBM AI model to predict high-value banking customers, improving targeting for credit card, personal loan, and mortgage campaigns, increasing CTR, CVR, and ROI across digital channels.• Collaborated with marketing, product, and data science teams to implementpredictive segmentation models, enhancing personalized campaigns and retargeting efforts, increasing MQL-to-SQL conversion by 21% while reducing cost-per-acquisition by 17%. • Optimized multi-channel campaigns across Google Ads, Meta, LinkedInAds, and email marketing, coordinating creative assets, landing pages, andA/B tests, achieving a 26% higher CTR and 18% improved CVR for banking products.• Built and automated Power BI dashboards with DAX calculations and Excelreporting using Power Query and macros, ensuring 100% UTM tracking accuracy, reducing reporting time by 45%, and increasing stakeholder engagement by 32%.• Conducted cohort and regression analyses using SQL and Python to identifyhigh-intent banking customer segments, enabling cost-efficient campaign allocation, better budget utilization, and improved landing page engagement, maximizing campaign ROI by 23%.
Education
Deccan College Of Engineering And Technology
Bachelor's degree, Information Technology
2016 — 2020
Lewis University
Master of Science - MS, Computer and Information Sciences
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