Anser Syed
Performance Marketing | Digital Transformation | AdTech & MarTech Strategy | Paid, Owned & Earned Media | P&L & CoE Leadership | Ex - Oracle | Ex - Cognizant
- Role
- Associate Director Digital Media & Adtech at LTIMindtree
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Anser Syed
I drive customer success, revenue growth, and digital marketing transformation for global…
Experience
Associate Director Digital Media & Adtech
Mar 2025 — Present · Hyderabad, IN
I lead end-to-end delivery within the Center of Excellence (CoE) for digital campaign operations, ensuring seamless execution across Paid, Owned & Earned media. My role focuses on optimizing MarTech & AdTech strategies, driving automation and efficiency, and ensuring high-quality outcomes for clients. By collaborating with stakeholders, managing delivery teams, and aligning campaigns with business goals, I strive to enhance performance, innovation, and operational excellence in digital marketing execution. Establish & Define best practices, implement governance models, and drive operations to achieve performance excellence in digital campaign management. End-to-End Campaign Execution & Optimization – Oversee Paid, Owned, and Earned media campaigns on AdTech platforms, leveraging AI-driven automation for efficiency and performance improvements. Strategic Leadership & Business Growth – Build and mentor a high-performing team, collaborate with stakeholders, and drive innovation while supporting RFPs, RFIs, and proactive client pitches.
Education
University of Madras
B Tech, Mechanical
1999 — 2003
IBS Hyderabad
MBA, Marketing
2008 — 2010
Skills
- Sem
- Multi-Channel Marketing
- Client Development
- Crm
- Google Adwords
- Autocad Mechanical
- Human Resource Development
- Comparison Shopping Engines
- Sales Operations
- Spss
- Ppc
- Google Webmaster Tools
- SEO
- Advertising
- Marketing
- Omniture
- Web Analytics
- Digital Strategy
- Business Process Improvement
- Yahoo Search Marketing
- Online Marketing
- Competitive Analysis
- Marketing Strategy
- Google Analytics
- Photoshop
- Management
- Campaign Management
- Ms Office Suite
- Microsoft Office
- Online Advertising
- E-Commerce
- Search Advertising
- Mobile Marketing
- Manage Client Relationships
- Process Management
- Msn Adcenter
- Keyword Research
- Team Management
- Market Research
- Career Development Coaching
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