Ali Hayder

Senior Lecturer Digital Marketing @Leeds Trinity University

Leeds, GB

As a Digital marketing lecturer, I have developed and implemented three comprehensive digital marketing modules that cover e-business and e-marketing, digital marketing and communications, and digital marketing strategy and analytics. I am deeply committed to knowledge exchange (KE), and I have been working with three businesses to advise them on their digital marketing strategies.In addition, I have established a mutually beneficial relationship with these businesses by arranging placements for my students, providing them with practical experience, and supporting the development of their marketing strategies.As part of my teaching approach, I also encourage collaborative projects between my students and the businesses I work with. These projects serve as graded module assessments and allow students to put their skills into practice while benefiting the companies they collaborate with.Overall, my approach to teaching digital marketing goes beyond the classroom, and I am constantly seeking to create opportunities for my students to engage with industry professionals and real-world challenges, preparing them for successful careers in the field.

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

BS, Media Sciences

SZABIST

MS, Media Sciences

Leeds Trinity University Business and Law school

Post Graduate Certification in Higher Education , Business Administration and Management, General

The University of Salford

Doctor of Philosophy (Ph.D.), Digital Marketing and Entrepreneurship