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Current company Strategy
Software Development · 3.5K employees · Founded 1989 · Tysons Corner, Virginia, United States
Strategy (Nasdaq: MSTR) is the first and largest Bitcoin treasury company, and the leading provider of universal semantic layer and AI+BI software for enterprises.
Formerly known as MicroStrategy, we rebranded to Strategy in 2025 to reflect our bold vision: empowering the world’s most data-driven organizations to lead with intelligence.
Today, Strategy operates at the intersection of analytics, AI, semantic layer, and Bitcoin. Our software business is anchored by two flagship products:
• Strategy Mosaic – the industry’s most mature universal semantic layer, enabling enterprises to unify data across silos, define business logic once, and power governed insights in any BI tool, productivity app, or AI agent. Mosaic is semantic-first, open by design, and built to make your data stack interoperable, AI-ready, and cost-efficient.
• Strategy One – our AI-powered analytics platform for decision intelligence, trusted by business teams to create, share, and act on insights at enterprise scale. From dashboards to hypercards to embedded analytics, Strategy One drives real-time visibility and action.
Our 35+ year track record speaks for itself: we’re trusted by thousands of organizations across every industry to deliver scalable analytics with unparalleled governance, security, and performance. And with over $70B in Bitcoin holdings, we continue to explore the future of finance by combining software innovation with a long-term Bitcoin strategy.
We’re not just a software company. We’re a strategy for data, for AI+BI, for the future.
Learn more about our software products at https://www.strategy.com/software.
For investor information, visit strategy.com.