Syed Khalid Ahmed
Data Scientist @adidas
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WORK HISTORY
Data Scientist @adidas
Performed data exploration and ETL on large e-commerce and retail datasets, using SQL, Databricks, and Spark to clean, integrate, and visualize data-Managed the full ML lifecycle – from model development and validation to deployment and monitoring – maintaining high model quality and performance in production- Conducted market and consumer research to uncover new analytics opportunities, ensuring projects aligned with industry trends and strategic goals- Collaborated with analytics and engineering teams to embed personalized recommendation and targeting capabilities into products (e.g. dynamic audience segments), enhancing the user experience with data-backed innovations- Implemented personalization frameworks (such as targeted email personalization) to boost customer engagement and conversion, reflecting current trends in Generative AI and marketing analytics- Engaged with customers for feedback, refining the product vision and backlog priorities to ensure user-centric development and continuous improvement
EDUCATION
Govt. Dehli College Karachi, Pakistan
Pre-Engineering, Pre-Engineering
NED University of Engineering and Technology
Bachelor of Engineering (B.E), Computer Information Systems Engineering (CIS)
Stiftung Universität Hildesheim
Master of Science (M.Sc.), Data Analytics
ABOUT SYED KHALID AHMED
Fortune favors the brave\", I am a strong believer of this and that is why I am always experimenting with new and emerging technologies. I believe that for one to really stand out, he/she has to think out of the box and show to the world that there is much to be discovered and found.
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