Syed Ismail

Digital Marketing Analyst in Graphy

Role
Digital Marketing Analyst at Graphy Community Platform Formerly Scenes
Location
Chennai, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Syed Ismail

Digital Marketing Professional with 11+ years of experience specializing in Meta Ads…

Experience

  1. Digital Marketing Analyst

    Graphy Community Platform Formerly Scenes

    Apr 2022 — Present · Chennai, IN

    As a Digital Marketing Analyst at Graphy, I led the planning, execution, and optimization of paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). My focus was on Search, Display, Video, Brand Awareness, and Remarketing campaigns to drive qualified leads, improve conversions, and maximize ROI.Managed full-funnel ad strategies for B2B and B2C campaigns.Conducted keyword research, audience segmentation, and A/B testing.Monitored performance using GA4, GTM, and Meta Events Manager.Improved ROAS and reduced CPA through continuous optimization.Collaborated with design and content teams for high-converting creatives.Created reports and dashboards using Looker Studio and Google Sheets.Tools used: Google Ads, Meta Ads Manager, GA4, GTM, Looker Studio, Canva, Figma, Keyword Planner.

Education

  • Alagappa University

    Bachelor of Computer Applications

  • Polytechnic College

    Diploma in Information Technology (DIT)

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Syed Ismail — Digital Marketing Analyst at Graphy Community Platform Formerly Scenes in Chennai, IN | Unifers