Syed Abdul Majid

Senior Associate - Paid Social @GUS Education India

Hyderabad, IN

Campaign Management:1. Monitoring and optimizing ongoing campaigns on Meta Ads (Facebook/Instagram), LinkedIn Ads, Quora Ads, and TikTok Ads.2. Adjusting bids, targeting, and creatives to improve performance and align with campaign goals.3. Troubleshooting any issues with ad delivery, approvals, or performance.4. Conduct audience research and segmentation for targeted ad delivery.5. Stay updated with platform changes, ad policies, and industry best practices.6. Review ad creative performance and provide feedback to the design team on what’s working and needs improvement.7. Ensuring creatives are aligned with the campaign strategy and resonate with the target audience.8. Monitoring campaign budgets to ensure spending aligns with set goals.9. Adjust daily spending based on performance and pacing towards monthly goals.Communication and Performance Presentation:1. Preparing PowerPoint presentations summarizing campaign performance, insights, and recommendations for brand and team meetings.2. Collaborating with other team members to refine key points for brand presentations.3. Updating trackers, weekly and monthly reports with the latest performance metrics and campaign highlights.4. Attend daily or weekly meetings with the team to discuss performance, challenges, and ensure alignment on objectives, budget, and expectations.5. Provide recommendations for scaling successful campaigns and pausing underperforming ones.Reporting and Data Analysis:1. Compile weekly and monthly performance reports using Excel and Google Sheets for both internal teams and brands.2. Format data into easy-to-understand tables, charts, and graphs.3. Ensuring the accuracy of reported data by cross-referencing platform metrics with PowerBI and Salesforce.4. Analyse key performance metrics (CPC, CPM, CTR, conversions, etc.) to identify trends and areas for improvement.

Osmania University, Hyderabad

Bachelor of Business Administration - BBA, Marketing