Syed Abbas Madad
Senior Manager Research at Toluna | Certified Tableau Desktop Specialist | Consumer Insights Specialist | Competitive Intelligence | Media measurement | Ex-NielsenIQ
- Role
- Senior Research Manager at Toluna
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Syed Abbas Madad
Dynamic and results-driven consumer and marketing research professional with over ten years of comprehensive experience in category, product, and brand research and development. Proven track record of managing end-to-end research processes and delivering strategic insights that drive business growth and marketing effectiveness. Adept at leveraging quantitative and qualitative research methodologies, advanced analytics, and data modeling to provide actionable recommendations.I am inquisitive about consumerism and branding, and I relish understanding market dynamics to drive brands lucratively. I have spearheaded the design, execution, and management of multiple brands, product and competitive intelligence research projects, including brand health tracking, product & message testing and development, UX research, competitive intelligence, customer satisfaction (CSAT) & NPS, ad measurement, shopper insights, segmentation, market trends, and marketing & media mix modeling for major CPG, Gaming, entertainment, Financial services, tech, and energy clients across the North America and Europe regions.I am confident, self-motivated, determined, extroverted, trustworthy, and customer-focused. I am articulated with effective negotiation & communication skills. I possess good analytical skills and can provide highly personalized services. I am proficient in MS Word, Excel, & PowerPoint, SPSS, Python, Tableau, SQL, SPSS Survey Reporter, Wincorss, and Qualtrics.
Experience
Senior Research Manager
Jan 2025 — Present · San Francisco, CA, US
Education
Hamdard University
Master of Business Administration, Media Management, International & Export Marketing and Services Marketing
2008 — 2009
Hamdard University
Bachelor of Business Administration, Brand Management,Consumer Behavior and Customer Relationship Management
2005 — 2008
University of Dundee
Master of Science, International Business & Marketing
2012 — 2013
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