Sydney Thompson

About Sydney Thompson

I am a dynamic digital marketer who thrives in a collaborative and fast-paced work environment. I get excited by the \'whys\' behind the big questions and excel at interpreting data to craft clear, actionable recommendations that drive conversion, grow revenue, and improve user experiences. Throughout my career, I have demonstrated the ability to take on complex analytical problems to identify targeted solutions and strategies that move businesses forward.

Experience

1. Director of Marketing Analytics & Technology

   NBCUniversal

   Jul 2024 — Present · Minneapolis, MN, US

   Major Responsibilities:As the Director, Marketing Analytics & Technology, I drive the development and execution of a comprehensive marketing analytics strategy for NBC Sports Next and Fandango. I serve as a hands-on leader, leveraging advanced analytics tools and processes to enhance data collection, analysis, and reporting capabilities. My role bridges technical, analytical, and marketing needs, enabling stakeholders to define, track, and achieve KPIs and business goals efficiently and consistently.I collaborate with cross-functional teams across Data, Product, and Marketing to rapidly develop and implement innovative analytics tools and reporting platforms. Acting as a central conduit between business units, I cultivate relationships that drive accountability and foster a deeper understanding of marketing program performance.Key Deliverables:• Marketing Data Infrastructure: Designed scalable and reliable data architecture, including data marts and pipelines, ensuring accessibility and accuracy of marketing data for analytics and reporting.• Performance Dashboards: Developed robust reporting dashboards to monitor marketing performance metrics, leveraging platforms like Datorama to deliver actionable insights to stakeholders.• KPI Management: Partnered with marketing leaders to establish & track KPIs, driving accountability and alignment with business objectives.• Analytics Systems Optimization: Managed and optimized marketing tracking tools, ensuring consistent and accurate data collection across the organization.• MarTech Roadmap: Defined and communicated a strategic MarTech and analytics roadmap, aligning development resources with business needs.• Team Leadership: Built and mentored a high-performing marketing analytics team, fostering a collaborative and results-oriented culture.• SEO & A/B Testing Initiatives: Oversaw experimental projects, including A/B testing and SEO enhancements, driving improved user experiences and measurable business impact.

Education

• John E. Dolibois European Center

  Thematic Sequence

  2014 — 2014

• Miami University

  BS

  2011 — 2015

Skills

• Hubspot
• Access
• Content Marketing
• Google Analytics
• Team Management
• Search Engine Marketing (Sem)
• Management
• Marketing Strategy
• Social Media Marketing
• Social Media
• Search Engine Optimization (SEO)
• Email Marketing
• Leadership
• Microsoft Excel
• Social Networking
• Digital Marketing
• Copy Editing
• Google Adwords
• Data Analysis
• Marketing
• Event Planning
• Indesign
• Facebook
• Public Speaking