Sydney Sutton

Experience

1. Marketing and Events Specialist

   Hines

   Aug 2025 — Present

   Planned, Budgeted, and Executed In-House Events Led end-to-end production of all internal events, including concept development, logistics, vendor coordination, and post-event analysis; one flagship event drew over attendees.Implemented recurring children’s programming to strengthen brand engagement and grow daytime traffic by 3%.Built and maintained sponsor relationships to drive recurring ancillary revenue.Venue Management for Third-Party Events Acted as primary venue liaison for external clients, overseeing scheduling, compliance, staffing, and on-site operations to ensure seamless execution and client satisfaction.Developed compelling sponsorship packages tailored to brand alignment and audience engagement; successfully marketed and sold sponsorships to corporate partners, driving revenue and strategic visibility.Integrated marketing campaigns across digital, print, and experiential channels to maximize attendance and engagement; collaborated with internal teams and external partners to maintain brand consistency.Managed relationships with advertising and public relations agencies, including briefing, budgeting, and performance evaluation to ensure alignment with event goals and brand messaging.Coordinated with internal departments, sponsors, vendors, and community partners to align event goals and deliver exceptional experiences.

Education

• North Carolina State University

  Bachelor's degree, Parks, Recreation, and Tourism Management

  2019