Sydney Suh-Lee
Founder / CEO at OAD new york
- Role
- Founder, Owner, Creative Director at Oad New York
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Founder, Owner, Creative Director
Aug 2015 — Present · New York, NY, US
Conducted extensive research, combining online and in-person resources, to inform product design decisions- Reviewed inspirational materials and functions to align with design core ethos- Compiled visual inspiration boards to guide design processes- Developed overarching design themes and languages for new product categories- Explored customization ideas and options for product personalization- Conducted functional material research and development, including fabric selection and specification- Crafted a signature color theme in line with branding- Designed various product customization options for bag categories, including colors, names, and shapes- Produced numerous design sketches based on research and inspiration, refining and selecting key options- Created and submitted detailed design tech packs to manufacturers- Researched and developed hardware elements, such as zippers, buckles, and logo embossing- Defined logo placement language, including exterior and interior logo options- Made merchandising decisions regarding the number of product bodies and color variations- Conducted price point research and cost engineering to meet margin targets while maintaining quality- Oversaw final sample development, corrections, and technical instructions for manufacturing- Facilitated wear-testing by team members to ensure functionality, style, wearability, and capacity- Designed packaging and shipping materials, including tissue paper, hang tags, and price tags- Managed material tags and country of origin tags.
Skills
- Leather
- Handbags
- Shoes
- Footwear
- Trend
- Trend Analysis
- Tech Packs
- Fashion
- Sketching
- Illustrator
- Fashion Illustration
- Jewelry
- Mood Boards
- Trend Forecasting
- Pattern
- Styling
- Bags
- Technical Drawing
- Concept Development
- Jewelry Design
- Illustration
- Creative Direction
- Brand Development
- Trend Researching
- Adobe Creative Suite
- Drawing
- Adobe Illustrator
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