Sydney Strength
Product Marketing at TikTok
- Role
- Senior Content Strategist Product Marketing & Education at TikTok
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sydney Strength
I’m a Product Marketing and Industry Education strategist at TikTok, passionate about creating creative, interactive ways to educate the advertising industry. I design and launch scalable learning experiences, including courses, webinars, and certification programs, that help advertisers understand and make the most of TikTok’s products. I thrive at the intersection of creative storytelling, product expertise, and education, and I’m always looking for innovative ways to scale learning and drive meaningful impact for advertisers worldwide.
Experience
Senior Content Strategist Product Marketing & Education
Jul 2023 — Present · New York, NY, US
Led the design and launch of 56 TikTok Academy courses, driving 100K+ registrations and 15K+ highly engaged learners (3+ courses), surpassing annual targets.•Conducted in-depth product research and partnered with cross-functional teams to translate complex ad product features into clear, learner-first content, improving advertiser adoption and understanding.•Built and produced course experiences in Rise360, developing creative assets (Photoshop, Canva) and leading professionally filmed video production to deliver engaging, high-quality learning experiences.•Owned end-to-end updates for 30 courses across 6 major product initiatives, ensuring content remained accurate, launch-ready, and globally aligned with product releases.•Led localization of 58 courses into 14 languages, increasing global accessibility and adoption while building a scalable localization process for future expansion.•Executed 12 large-scale webinars, driving 11.9K registrants and 2.1K+ live attendees to increase awareness of TikTok ad solutions.•Managed paid media campaigns promoting TikTok Academy, acquiring 30.8K new learners and increasing ad account connection rate from 10.5% to 18%.•Led training and certification sessions for internal teams and external partners, achieving a 100% pass rate and contributing to 12.5K+ certified users globally.
Education
Texas McCombs School of Business
Bachelor of Business Administration - BBA
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