Sydney Spagnoletti
Brand Marketing | AVP, Brand at Naturium
- Role
- AVP, Brand at Naturium
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sydney Spagnoletti
Senior marketing leader with 17+ years of global experience shaping iconic consumer brands and driving business growth through award-winning 360 campaigns and breakthrough product launches. As Head of Brand at Naturium, I lead 360° brand and product strategy setting a global vision and translating it into culture-first go-to-market execution. I build and scale high-performing teams and partner cross-functionally to deliver fast, innovative products and brand moments that accelerate growth. Previously as the Executive Vice President, Brand at Edelman I led the full portfolio of Dove product categories (Hair, Skin Cleansing, Deodorants, Body Care, Premium) and Baby Dove - overseeing brand strategy, innovation, and fully integrated go-to-market efforts across earned, social, influencer, retail, and paid channels. Drove global brand communications for Dove Masterbrand (Purpose) and spearheaded strategic development for Edelman’s Beauty Incubator, helping Unilever bring new DTC brands and product innovations to market in the U.S. Deep expertise in team leadership, brand storytelling, earned-first creative, influencer strategy, reputation and crisis management, and building consumer experiences that drive brand love.
Experience
AVP, Brand
Aug 2025 — Present
Education
University of Ottawa
Honours BA, Communications
University of New South Wales
Masters
Skills
- Blogging
- Social Media Marketing
- Sponsorship
- Reputation Management
- Digital Strategy
- Crisis Communications
- Marketing Communications
- Strategic Communications
- Press Releases
- Digital Media
- Copywriting
- Corporate Social Responsibility
- Public Relations
- Media Relations
- Digital Marketing
- Thought Leadership
- Integrated Marketing
- Creative Strategy
- Content Strategy
- Leadership
- Corporate Communications
- Social Media
- Storytelling
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