Sydney Sampson-Webb
Senior Digital Media Strategist | Creative & Analytical | Driving Customer Value Through SEM, SEO, Paid Media & Data-Driven Growth
- Role
- Senior Digital Media Strategist at Direct Supply
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Sydney Sampson-Webb
12-year-old me set the stage for grit and perseverance after entering 1,336 times in a Seventeen Magazine contest. This early win, which included taking my mom on an unforgettable vacation, limo rides, and an exclusive tour of Warner Brothers\'\"Pretty Little Liars\" set, inspired my tenacity for achieving goals and leaving my mark in everything I undertake.Fast forward to today, I\'m guided by the same mindset and thrive at the intersection of data, creativity and impact. At Direct Supply, I lead B2B digital media strategies that grow qualified traffic, revenue, and strengthen customer experiences across SEM, SEO/GEO/AEO, digital advertising, and content creation.My top CliftonStrengths (Strategic, Achiever, Futuristic, Ideation, and Focus) shape how I operate: I see patterns quickly, think ahead, generate strong ideas, and execute with discipline. I’m passionate about using digital strategy and AI to solve real business problems and create measurable growth.My leadership foundation comes from serving on Delta Sigma Pi\'s National Board of Directors, where I contributed to governance, strategic planning, organizational development, and oversight impacting 300+ chapters nationwide. Leading a national committee of student leaders strengthened my ability to listen deeply, guide decision making and build alignment across diverse stakeholders. When I\'m not obsessing over advertising campaign data or reading about the latest AI advancements, I\'m an avid volunteer in the Milwaukee community, a mentor in the UW-Milwaukee Lubar College of Business Mentoring Program to help inspire the future generation of business leaders, and occasionally bribing my family and friends with baked goods (cookies, cupcakes.you name it) I\'m driven by growth and making a meaningful impact through marketing, volunteering, baking, or empowering the next generation of young professionals. Digital Marketing | Search Engine Optimization (SEO)| Search Engine Marketing (SEM)| B2B Marketing | Digital Advertising | Google Ads | Bing Ads | LinkedIn Ads | Google Search Console | Paid Search Strategy | Organic Search Strategy | Website Analytics | Demand Generation | Performance Marketing
Experience
Senior Digital Media Strategist
Nov 2025 — Present · Milwaukee, WI, US
Education
University of Wisconsin-Milwaukee
Bachelor of Business Administration - BBA, Business Scholars Marketing Major and Communication Minor
2019 — 2023
Black River Falls High School
High School Diploma
2015 — 2019
Lubar College of Business
Business in France Study Abroad
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