Sydney Seral
Chief Advocacy Officer @The League of Credit Unions & Affiliates
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WORK HISTORY
Chief Advocacy Officer @The League of Credit Unions & Affiliates
Atlanta, GA, US
Lead enterprise-level legislative, regulatory, political, and grassroots advocacy across 4 states, representing hundreds of financial institutions and millions of consumers.Oversee PAC and political strategy generating $900K+ annually, supporting targeted candidate engagement and sustained policy influence at the state and federal levels.Built and scaled a multi-disciplinary advocacy organization spanning government affairs, compliance, PAC, and grassroots, increasing capacity and execution across a complex policy footprint.Advise CEOs and boards on political risk, regulatory exposure, and advocacy ROI, translating policy outcomes into measurable business and community impact.
EDUCATION
The University of Georgia
Bachelor of Science; Bachelor of Arts, Psychology; Political Science
University of Georgia - Terry College of Business
Master of Business Administration - MBA
ABOUT SYDNEY SERAL
As a senior executive with deep experience in the financial services sector, I don’t just monitor policy; I shape the landscape to allow for innovation. My work focuses on building the infrastructure necessary to scale operations across multiple states while maintaining high-level alignment with boards, CEOs, and policymakers.I specialize in navigating the complex \"gray area\" between high-growth business objectives and rigid legislative and regulatory environments.Key experience includes the following- Leading advocacy efforts across multiple state legislatures, Congress, and federal agencies- Managing seven-figure advocacy and political budgets- Driving PAC growth and donor engagement across diverse membership tiers- Advising executive leadership on policy risk and regulatory exposureI’m known for being metrics-driven, operationally disciplined, and outcomes-focused, with a collaborative leadership style centered on clarity, accountability, and execution.
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