Sydney Putnam

About Sydney Putnam

I’m a creatively driven marketing and communications professional with 16+ years of experience in advertising, media, brand strategy, and content development. I specialize in building thoughtful, audience-focused campaigns that blend storytelling with strategy—whether the goal is to grow a business, shape a brand, or connect with a community. My work experience spans nonprofit organizations, higher education, corporate environments, scientific research, and cannabis. Over the years, I’ve developed a versatile, hands-on skill set that includes analytics, social media, PR, budgeting, multimedia production (photography and videography), graphic design, editorial/copywriting, branding, business development, digital + print advertising—and more. I’ve supported and created content for brands including Lynn University, BJ’s Wholesale Club, Dunkin’, Truly Nolen, Staples, and others—experiences that strengthened my ability to build campaigns from the ground up and deepen my passion for brand storytelling. There isn’t much that doesn’t intrigue me. I’m professionally (and personally) passionately curious—what I like to call “creatively nerdy.” I founded Putnam Multimedia in 2013—while still an undergraduate student in Florida—to explore my love for photography and visual storytelling. What began as an independent creative outlet grew into a long-standing freelance business supporting small businesses, nonprofits, and startups with all-things marketing including: strategy, SEO, visual content, web design, consulting and creative direction—and more. I brought the business back to my home state of Connecticut in 2017. I believe strongly that great content should be intentionally crafted and cross-platform ready—built to be repurposed across social, print, video, email, direct mail, and web. This approach not only strengthens messaging and brand consistency, but also helps teams stay efficient, reduce burnout, and maximize impact. Outside of work, I’ve been the the designer and shop owner behind MoodyMixture, a creative storefront focused on upcycled fashion and vintage finds, with more than sales to date. While it has evolved into more of a passion project over time, it remains an important part of my creative life. I’m also a lifelong artist, writer, and history enthusiast who believes storytelling—visual or verbal—is the most powerful tool we have. At the core of everything I do is a commitment to clarity, collaboration, and intentional creative work that connects people to ideas in meaningful ways.

Experience

1. Director of Marketing and Community Outreach

   Budr Cannabis

   Jan 2025 — Present

Education

• Lynn University

  Bachelor of Arts (B.A.), Multimedia Journalism, Photography

  2010 — 2014

• Lynn University

  MBA, Mass Communication and Media Management

  2014 — 2015