Sydney Polencheck
Performance Marketing Specialist at Best Buy | Kelley School of Business Graduate
- Role
- Performance Marketing Specialist at Best Buy
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Sydney Polencheck
As a Performance Marketing Specialist at Best Buy, my role centers around optimizing…
Experience
Performance Marketing Specialist
Jun 2025 — Present
Manage and optimize Paid Social ad products within Meta, driving measurable results across vendor campaigns.• Execute Paid Search campaigns using SA360 and Google Ads, leveraging data insights to improve efficiency and ROAS.• Oversee Sponsored Products campaigns via Criteo, delivering targeted placements across BestBuy.com to support vendor visibility and sales.• Collaborate cross-functionally with teams to align campaign strategy with business goals.• Analyze campaign performance to inform targeting strategies and enhance overall media effectiveness.
Education
Indiana University - Kelley School of Business
Marketing
CIEE Council on International Educational Exchange
Business
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