Sydney Phillips
Digital Marketing | UX/UI Design | Creating inspiring and user friendly designs for my clients.
- Role
- Digital Marketing Coordinator at Beemac Logistics
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Sydney Phillips
Hi everyone! I am a recent graduate from Ohio Sate\'s UX bootcamp program pivoting my career from marketing and sales into the world of UX/UI design. I have always been a creative individual who wanted to explore more job opportunities where I can use my strategic thinking while also applying my visionary skills. I thrive on turning complex problems into intuitive designs. From wireframing to prototyping, I love every step of the process. Let\'s create something amazing together!
Experience
Digital Marketing Coordinator
May 2024 — Present · Pittsburgh, PA, US
Oversee all digital marketing initiatives, managing every stage of campaigns from concept to execution.Managed B2C recruitment campaigns on LinkedIn and Meta ads to generate leads for potential new hires.Contributed to B2B business development efforts targeting logistics customers to drive company revenue.Redesigned company website using UX/UI principles, improving user experience and visual appeal.Conducted user research to gather insights, inform design decisions, and enhance overall user experience.Created wireframes and prototypes using Figma, developing low-fidelity to high-fidelity designs for web,tablet, and mobile platforms (RWD).Design eye-catching social media graphics and flyers using Canva and Adobe Photoshop to drive engagement and brand awareness.Utilized Google Analytics (GA4) to measure website performance, track user behavior, and optimize digital marketing strategies.
Education
Ohio University
Bachelor of Business Administration - BBA, Marketing, Analytics, Entrepreneurship
The Ohio State University
Certificate Program, UX Design
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