Sydney Lee
Social Media Manager at Own Real Estate | Content Creator
- Role
- Content Specialist at Own Real Estate
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Sydney Lee
Highly experienced in real estate, gaming, influencer partnerships, digital ad campaigns,…
Experience
Content Specialist
Jul 2025 — Present · Millbrae, CA, US
Lead content strategy, production, and operations for Bay Area Wilson’s digital platforms, driving engagement and consistency across YouTube, Instagram, and email marketing.Key Responsibilities:Content Strategy & Writing: Research and write weekly short-form and long-form scripts for YouTube and social platforms, blending real estate insights with Bay Area lifestyle storytelling.Creative Management: Oversee feedback loops with editors and designers, review video drafts and social assets, and ensure creative alignment with brand goals.Publishing & Scheduling: Manage posting calendars, schedule reels, carousels, and newsletters, and maintain organized workflows through Asana and team pipelines.Team Leadership & Operations: Lead weekly media and team meetings, assign tasks, and streamline communication to align marketing and production priorities.Analytics & Optimization: Monitor content performance and community engagement to inform future strategy and improve reach.Community & Brand Engagement: Manage DMs, emails, and social interactions to strengthen audience connection and brand trust.Systems & Development: Build SOPs, organize creative operations, and contribute to developing educational modules for social media strategy.Impact:Improved content delivery efficiency through refined Asana systems and scheduling workflows.Strengthened Bay Area Wilson’s multi-platform presence with cohesive storytelling and data-driven creative direction.
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