Sydney Lien
Communications Specialist - Medical and Scientific Communications and Industry Relations
- Role
- Communications Specialist - Medical and Scientific Communications and Industry Relations at Philips
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Communications Specialist - Medical and Scientific Communications and Industry Relations
Jun 2023 — Present · Cambridge, MA, US
Drive engagement for Medical Office and Patient Safety and Quality colleagues by managingcommunications across platforms like Microsoft Viva Engage, Mapp Engage, and LinkedIn, generating internal views on top-performing posts and surpassing email benchmarks with a 72% open rate and 6% click-through rate.• Edit, manage, and optimize 50+ internal web pages, publish monthly corporate news articles, and craft executive-level communications for the Chief Medical Officer and Chief Patient Safety and Quality Officer, reaching colleagues.• Develop multi-media content by leveraging Adobe Creative Cloud, TechSmith Camtasia, and Microsoft Clipchamp to enhance digital, video, and visual storytelling efforts.• Analyze and report key metrics monthly to measure the impact of Medical Office and Patient Safety and Quality communications, driving data-informed improvements.• Align messaging with strategic priorities, ensuring all communications support transformation initiatives, Philips\' purpose, and company culture.
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