Sydney Bronson
- Role
- Manager, Engagement Strategy at Digitas Health
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Sydney Bronson
Hi, I\'m Sydney! I serve as a digital pharmaceutical marketing strategist with about four…
Experience
Manager, Engagement Strategy
Feb 2025 — Present
Formulations Covered: inhalers, oral pills, biologic injections, carbapenemDiseases Covered: asthma, COPD, CRSwNP (nasal polyps), complicated and uncomplicated UTIs, lupusAnalyzes HCP and patient-specific research (including claims data, online affinities, practice type, patient count, ICD-10 code, etc.) to build cohesive content strategy from the ground up for pharma clientsDevelops brand and specialty-specific HCP and patient persona profiles, journey mapping frameworks, message maps, content pillars, digital ecosystems and channel-specific strategiesIdentifies key integration points for digital (NPP) and field rep touch points, ensuring optimized utilization of each throughout user journeys Partners with creative team to direct and enable strategic application across website, social, congress, CRM, display, video and other tactics Joins partner media agencies to deliver mid-stage performance review presentations to inform future campaigning and redirect when necessary
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